Posts Tagged 'future of TV'

Hulu, Blu-Ray, Kangaroo, iPlayer… winning formula?

So, YouTube has gone the way of Ebay… it’s peaked on creating its jumble sale of content, having arrived as a maverick pirate through the low end. Like Ebay, YouTube stormed the market with its refreshing easy-to-use internet dazzle. We lapped it up. They ramped up their valuation and made paper fortunes. But, Ebay doesn’t want to major on second-hand crap and collectibles any more. There isn’t much margin, there’s the odd ethical dilemna, and folk don’t generally go back for more and more and more.

YouTube, having started out on happy slapping and student animation – as well as the requisite You’ve Been Framed funnies – is now scrabbling to show respectable and high quality video.

Meanwhile, the fast followers Amazon Shops to Ebay and now Hulu to YouTube… are stealing the march.

Hulu is only available in the US at the mo. But, it’s filling the slot we have in the UK with Kangaroo and iPlayer… turning the web into an alternative delivery channel for broadcast-quality epics.

The FT, and elsewhere in the blogosphere, has trumpeted that Hulu is now matching YouTube on ad revenues… it’s not pirating videos but has deals in place with NBC, Sony, Fox, Viacom.

The grown-ups do bite back!


Entrepreneurship: A state of mind

If there’s anyone who knows where to find the New New Thing, it’s Julie Meyer. She founded First Tuesday, which was the saloon bar in the goldrush.

She now runs an accelerator business Ariadne which has looked after some of the big names in Web 2.0 and enabling technology… Skype, Spinvox…

So convinced is Julie of the altered state of start-ups that she’s started a conference called Entrepreneur Country.

Star speakers included Peter Bazalgette, longtime senior at TV firm Endemol. And, Sean Phelan, who told the story of how he’d developed and won through with Multimap, to the point of sale to Microsoft in Nov 2007.

Bazalgette has innovation running in his veins, given his forebears created the sewage system of London! Bazalgette made the point that 20 years ago people said that TV innovation was dead, but that it has consistently reinvented itself by cross-pollinating formats – whether ‘Who Wants to be a Millionaire?’ or ‘Survivor’ or ‘Big Brother’… all huge hits created by entrepreneurs who doggedly hawked the ideas around for years before they got air time (and – here’s the key – they listened, adapted and transformed their idea as they progressed it, until it was finely tuned and improved and investable).

To highlight the opportunity for ‘New New’, Bazalgette asked for a show of hands for recent iPlayer users… almost the whole conference has used this 9 month BBC innovation recently. (Ironically, a corporation funded by a tax on television sets, he noted, has produced a breakthrough to view its content without a set!) 

It might be a cheesy reminder from the world of start-ups, but Phelan quoted:

‘The best way to predict the future is to invent it.’

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