TED is a pin-up business for the digital generation – it’s the ‘Davos Summit’ for the digerati.
It’s holding TED Europe in June in Oxford. It has a massive following for its talks videos online.
But, how does one expand the business model? …by franchising.
TED is now allowing a number of conferences to licence its brand as TEDx – clever stuff. Is it part of expanded philanthropy or is it viral expansion?
There’s one in Newcastle coming up later in Sept 2009. This one is being run, I believe by Codeworks, who put together the fantastic Thinking Digital event last week.
They used to say that the high tide of economic prosperity reached Newcastle (aka Geordieland) last and went out first. However, has the Blair-Brown spending given the NorthEast a post-industrial future – or is the economy still very precarious?
Outliers… Malcolm Gladwell’s book… would have a field day if you looked at Newcastle 1830 to 1870… the invention of electricity from coal-fired power stations… the invention of the railways… the invention of the light bulb…
But, Newcastle is reinventing itself as a world city – an Ideopolis – with embedded university, airport to anywhere… still the joie de vivre of a port town with sunny weather (remember the Romans didn’t settle Manchester because it rained too much!)
Check out the biggest thing happening in Newcastle this year: Thinking Digital– a British-born TED conference, hosted by an inspired Korean-American, Herb Kim, tasked with bringing cohesion and fighting spirit to the NorthEast’s digital business through his organisation Codeworks…