TED.com – a conference business expands

TED is a pin-up business for the digital generation – it’s the ‘Davos Summit’ for the digerati. 

It’s holding TED Europe in June in Oxford. It has a massive following for its talks videos online.

But, how does one expand the business model? …by franchising.

TED is now allowing a number of conferences to licence its brand as TEDx – clever stuff. Is it part of expanded philanthropy or is it viral expansion?

There’s one in Newcastle coming up later in Sept 2009. This one is being run, I believe by Codeworks, who put together the fantastic Thinking Digital event last week.

Inspiring stuff…

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