TED is a pin-up business for the digital generation – it’s the ‘Davos Summit’ for the digerati.
It’s holding TED Europe in June in Oxford. It has a massive following for its talks videos online.
But, how does one expand the business model? …by franchising.
TED is now allowing a number of conferences to licence its brand as TEDx – clever stuff. Is it part of expanded philanthropy or is it viral expansion?