A nice David-and-Goliath story. And Europe-v-US.
Spotify, which looks somewhat London-Sweden, is offering music radio on the internet where Pandora and Last.FM tread already. There’s an ad-funded model, with free-to-consumers music and ads every 30 mins. Or, you can subscribe.
Record companies are signing up to allow their catalogue to get distributed – and it’s download-avoidance, so piracy bypassing.
Will it kill iTunes? Will it break through? Or will it Skype… falter after a viral start?
Tell ya later, I’m off to sign up.