Next Big Thing – Reinvent yourself

Everyone’s got to do it. The Credit Crunch has changed all the rules. You need to reinvent yourself, because those old Pre-Crunch formulas just aren’t adding up.

Ask an Estate Agent. He got hit by the Tsunami first.

Tips from me below?

– Hold hands: As always in life, things seem alot rosier if you have someone who will hold your hand. This is a thread you can input to. I’ll feel less lonely if you can add your own comments. 

– Get a blog and all the cyber-tools (Delicious? LinkedIn? Feedburner? Twitter?). Don’t be slave to them, but realise that all the tools are gaining profile for a reason. Know your reason.

– Get out more: meet people you respect most, tell them your truths and ask them to recommend other people that you should speak to (cf Theory of the Strength of Weak Ties)

– Don’t worry about money, worry about being digital. Dubai, Russia, Brazil, India, China… the talk is that these markets (and what Martin Sorrell called ‘The Next Eleven’ on Radio 4 this morn)… they are emerging markets. But, the new big superpower is the digital continent. You don’t have to upsticks to stake your claim. (I’m blogging this wirelessly from The Diner

– Don’t get too clever. Stick to what you know. With the world’s foundations shaking, you need to get onto safe ground. There’s no better moment in a conversation, for me, than watching someone hit their sweet spot. The thing they feel passionate about. The topic where they lose their inhibitions and self-consciousness – and just spout their expertise. They don’t need your input and won’t be knocked off the track. Because they know they know best. Go there. And take it online. (or to Dubai – whichever you think is least extreme).

– Be a mongrel. Cross pollinate the things you are passionate about. Don’t start in anything that isn’t your comfort zone. Port in a storm. Better the devil you know. Cliches in a recession.

– Be happy. Downshift your expectations of yourself. Look for ways to pat yourself on the back. One pat and you can treat yourself to chocolates or downtime. Two pats and you take the rest of the afternoon off. Happiness is contagious. More contagious than money or love.

– Read history books. In good times, fortunes are made. In bad times, empires. Remember, the hard times are the making of people. Austerity measures are good for the soul. The journey is the reward. (And, there’s nothing new under the sun – so work out what history book to rip off for the ‘next phase’).

– Ignore as much as possible. Sit in your comfort zone and say ‘F*** it‘ to everyone’s silly alternative ideas or the host of bad news out there. In fact, there’s a book on the subject to go along with it. See here. Sent to me by my friend’s yoga teacher, the author. Now sitting on a hill in Italy with two fingers up at his old London adland life.

– Surf the web. In my first attempt to find ‘F*** it’, the book. I found FuckItAll.com. Opens your mind. A bit.

– Back winners. The cream will rise to the top. Because it takes a devil-may-care attitude to troubles. It doesn’t feel risky to be jumping into things that you know well. Go with your gut feel. Take that leap.

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