Google – global first movers still a thorn to ambition

Interesting FT piece on how Google’s global ambitions are thwarted by several key markets where they have not managed to take market leadership positions.

For instance, in Czech Republic Seznam has 62.5% share to Google’s 24.8%

Russia, Yandex has 45.9% to Google 33%

China, has 66.5% to Google 11.3%

South Korea, Naver 57.7%, Lycos 18.4%, Google 8.5%

Japan Yahoo 51%, Google 39.5%


As with all markets… there’s opportunity. And, there will be a niching process that evolves so that even these shares get eroded as people switch to niche search firms or bespoke search tools.


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