Green is dead

I predict that Green and Socially Responsible will drop down the business agenda – as they have trickled down the G8 agenda – as the crunch starts to bite.

Bleeding Heart concern is still prevalent in Soho. And, it still plucks my heart strings to want to operate paternal, values-led capitalism. But, that’s not enough for the cash-strapped families of Rochdale who are getting squeezed by globalisation (and, more to the point, are voting in a marginal constituency).

Creeping reforms and conscience will still push the agenda ahead – as will lots of uber-wealthy philanthropists. And, ad-land will continue to Green-Wash everything so we feel better.

If you still want to change the world with good copy, BBH are running a gathering this Thursday. Info on the ridiculously slow website… Watering Hole.


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