The answer for ITV – be more Brit-posh

I enjoyed Dan Sabbagh’s media analysis in Friday’s Times. He nicely argues that the reason for ITV’s wane is that it doesn’t do ‘posh’ like the BBC – and ‘posh’ exports internationally. He reckons the misery of Emmerdale or Coronation Street just doesn’t work like Strictly Come Dancing or Number 1 Ladies Detective Agency or Richard Curtis films (Love Actually, Blackadder) or Harry Potter.

For ITV, also add Wallace & Gromit, Artic Monkeys and Oasis… all have failed to get big traction in the US.

For ITV, the next big thing is to crack America. Or, has Dan missed a trick by not mentioning Simon Cowell? His formats are populist not posh and they are rescuing ITV as well as a heap of US TV stations stranded by the writers’ strike. All good for Simon Cowell, but perhaps stemming an inevitable decline in TV?

Advertisements

Charlie’s Twitter status

Click this for my recommendings by Delicious


%d bloggers like this: