I have every admiration for a media publisher that is pioneering its ‘engagement formats’, fully rounded on print, events, online… Perhaps this is an ‘of course’ moment to say that they track the film industry… and therefore are first-hand witness to the transformation of media into digital.
C-21 Media aren’t just innovative with their format, they are absolutely first class with their news angles and content. This is a ‘no mean feat’ thing. So much of blogging tools or self-publishing of music is shockingly bad and just gives the masses the capacity to bore and bug us. Not C-21.
I’ve just been blown away by the line-up of their latest conference on marketing. It ain’t a line-up that is purely film focused, though there’s a slant. It looks like a must-attend event for anyone in digital and media.
Check out the agenda here – http://www.c21media.net/shop/detail.asp?article=55800&area=109:
Dynamite. Well, and here I must declare an interest, it was until I got asked to be a compere to help host the event. But, that aside, the speakers speak for themselves.